{"schemaVersion":1,"source":"Yahoo Finance price/volume; Trend Screeners model-book calculations","sourceUrl":"https://finance.yahoo.com/","generated":"2026-07-29","calculation":"advance = (peakPrice / pivot - 1) * 100; percentages rounded in article","limitations":"Retrospectively selected historical case, not a strategy success rate or realized investment return. Weekly chart data only; daily/hourly trade-simulation inputs are not included.","case":{"slug":"model-mcdonalds-1967","sym":"MCD","name":"McDonald's","market":"US","bench":"S&P 500","baseStart":"1966-07-04","baseEnd":"1967-01-23","baseLen":30,"baseDepth":47.7,"baseLow":0.0380658,"baseLowDate":"1966-10-03","pivot":0.072788,"breakout":"1967-01-30","breakoutClose":0.0756172,"volSurge":null,"peak":"1969-11-03","peakPrice":0.365226,"advance":401.8,"weeks":144,"shakeout":28.7,"shakeFrom":"1967-12-11","shakeTo":"1968-03-04","ongoing":false},"weeklyColumns":["date","open","high","low","close","volume"],"weekly":[["1966-07-04",0.0668725,0.072788,0.0668725,0.0691873,4179600],["1966-07-11",0.0691873,0.0709878,0.0658435,0.0658435,1956150],["1966-07-18",0.0658435,0.0679013,0.0617285,0.0625,1786050],["1966-07-25",0.0625,0.0625,0.058642,0.0606995,1251450],["1966-08-01",0.0601852,0.0617285,0.0581275,0.061214,753300],["1966-08-08",0.0604425,0.061214,0.0594135,0.0594135,692550],["1966-08-15",0.0596708,0.0606995,0.0514403,0.0519547,2308500],["1966-08-22",0.0519547,0.0527263,0.0493827,0.04964,1907550],["1966-08-29",0.0478395,0.049897,0.0429527,0.048354,2223450],["1966-09-05",0.048354,0.0488683,0.0429527,0.045782,984150],["1966-09-12",0.0462963,0.0493827,0.0462963,0.047325,1215000],["1966-09-19",0.047325,0.0491255,0.043467,0.045782,862650],["1966-09-26",0.045782,0.0465535,0.04321,0.04321,886950],["1966-10-03",0.04321,0.04321,0.0380658,0.039609,2041200],["1966-10-10",0.039609,0.0452675,0.0388375,0.0437243,2065500],["1966-10-17",0.0437243,0.0455247,0.0437243,0.044753,1275750],["1966-10-24",0.044753,0.0452675,0.0406378,0.040895,1652400],["1966-10-31",0.0411523,0.043467,0.0393518,0.0406378,1664550],["1966-11-07",0.0406378,0.0419238,0.0403807,0.0414095,1433700],["1966-11-14",0.0414095,0.0488683,0.0406378,0.0465535,3231900],["1966-11-21",0.0465535,0.047068,0.0429527,0.0429527,2150550],["1966-11-28",0.0429527,0.0468107,0.0414095,0.0452675,3001050],["1966-12-05",0.0452675,0.04964,0.0452675,0.0488683,2417850],["1966-12-12",0.0488683,0.0596708,0.0488683,0.0596708,5224500],["1966-12-19",0.0596708,0.0632715,0.0570988,0.0588992,4471200],["1966-12-26",0.058642,0.0591565,0.0545267,0.0581275,2940300],["1967-01-02",0.0601852,0.0632715,0.0588992,0.0606995,3608550],["1967-01-09",0.0606995,0.06893,0.0581275,0.0681585,6779700],["1967-01-16",0.0681585,0.0720165,0.0671298,0.0691873,7362900],["1967-01-23",0.0691873,0.0709878,0.0673867,0.0704732,4252500],["1967-01-30",0.0704732,0.0761318,0.0673867,0.0756172,32962950],["1967-02-06",0.0756172,0.0794752,0.0748458,0.0774178,5309550],["1967-02-13",0.077675,0.078961,0.07536,0.0769032,3001050],["1967-02-20",0.076646,0.0799898,0.07536,0.0799898,1786050],["1967-02-27",0.0799898,0.0843623,0.076646,0.0843623,5503950],["1967-03-06",0.0843623,0.0936215,0.0825618,0.0900205,6184350],["1967-03-13",0.089249,0.0923355,0.082819,0.090535,4774950],["1967-03-20",0.0902777,0.0902777,0.0838478,0.085391,1944000],["1967-03-27",0.0864197,0.0887345,0.0859052,0.0884772,3025350],["1967-04-03",0.0877057,0.0946503,0.0843623,0.0910495,4580550],["1967-04-10",0.090535,0.0946503,0.0884772,0.0946503,2940300],["1967-04-17",0.0946503,0.106996,0.0946503,0.103909,7034850],["1967-04-24",0.103395,0.104938,0.099537,0.101595,4301100],["1967-05-01",0.101595,0.113169,0.10108,0.110854,5491800],["1967-05-08",0.111368,0.11214,0.103652,0.103652,2612250],["1967-05-15",0.102881,0.110597,0.100309,0.10751,3596400],["1967-05-22",0.106996,0.107253,0.0997943,0.106481,2660850],["1967-05-29",0.105967,0.105967,0.100051,0.101852,2405700],["1967-06-05",0.101337,0.110854,0.0959363,0.109053,3888000],["1967-06-12",0.109053,0.120885,0.106996,0.115998,6512400],["1967-06-19",0.115998,0.120628,0.115998,0.119084,2818800],["1967-06-26",0.11857,0.11857,0.111368,0.112654,2551500],["1967-07-03",0.112654,0.119084,0.112654,0.116512,2867400],["1967-07-10",0.116512,0.127315,0.114455,0.125771,12210750],["1967-07-17",0.126029,0.128087,0.124743,0.126801,3790800],["1967-07-24",0.126801,0.136831,0.125257,0.134002,6147900],["1967-07-31",0.134002,0.134517,0.123714,0.13143,4689900],["1967-08-07",0.13143,0.131687,0.126543,0.126801,2903850],["1967-08-14",0.126801,0.127572,0.117027,0.119084,3997350],["1967-08-21",0.119856,0.125,0.118313,0.119084,2770200],["1967-08-28",0.119084,0.121914,0.117284,0.121656,1725300],["1967-09-04",0.121142,0.121142,0.112397,0.119856,11712600],["1967-09-11",0.119856,0.128343,0.119856,0.122685,3948750],["1967-09-18",0.122685,0.123971,0.114455,0.121399,4276800],["1967-09-25",0.120885,0.134774,0.117284,0.134774,7047000],["1967-10-02",0.134774,0.147119,0.131173,0.144804,7861050],["1967-10-09",0.144804,0.145062,0.135545,0.140689,5200200],["1967-10-16",0.140689,0.145062,0.139403,0.142232,7411500],["1967-10-23",0.142232,0.161523,0.140432,0.158436,9805050],["1967-10-30",0.15535,0.15535,0.139918,0.139918,4738500],["1967-11-06",0.139918,0.149177,0.135803,0.14892,4702050],["1967-11-13",0.148405,0.149177,0.138117,0.148148,3584250],["1967-11-20",0.147634,0.155864,0.138889,0.15355,4787100],["1967-11-27",0.15355,0.163066,0.153292,0.163066,2053350],["1967-12-04",0.165124,0.180041,0.165124,0.175926,5613300],["1967-12-11",0.175926,0.199589,0.175411,0.192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8-04",0.237654,0.25823,0.230453,0.25,7010550],["1969-08-11",0.25,0.259259,0.24177,0.256173,5880600],["1969-08-18",0.257202,0.27572,0.257202,0.27572,6220800],["1969-08-25",0.27572,0.279835,0.26749,0.276749,3900150],["1969-09-01",0.276749,0.29321,0.26749,0.271605,13255650],["1969-09-08",0.269547,0.284979,0.257202,0.279835,11955600],["1969-09-15",0.279835,0.286008,0.277778,0.279835,10789200],["1969-09-22",0.281893,0.304527,0.280864,0.295267,7314300],["1969-09-29",0.29321,0.296296,0.272634,0.288066,3681450],["1969-10-06",0.288066,0.304527,0.282922,0.304527,3462750],["1969-10-13",0.304527,0.331276,0.304527,0.320988,14835150],["1969-10-20",0.319959,0.334362,0.308642,0.326132,10862100],["1969-10-27",0.326132,0.332305,0.322016,0.328189,5139450],["1969-11-03",0.328189,0.365226,0.328189,0.358025,12259350],["1969-11-10",0.358025,0.365226,0.323045,0.329218,4920750],["1969-11-17",0.331276,0.356996,0.331276,0.338477,5066550],["1969-11-24",0.335391,0.355967,0.330247,0.353909,3851550],["1969-12-01",0.353909,0.353909,0.330247,0.343621,4240350],["1969-12-08",0.343621,0.345679,0.325103,0.333333,9756450],["1969-12-15",0.333333,0.347737,0.32716,0.347737,7132050],["1969-12-22",0.347737,0.347737,0.31893,0.33642,5844150],["1969-12-29",0.33642,0.364198,0.330247,0.364198,8772300],["1970-01-05",0.364198,0.376543,0.358025,0.360082,12441600],["1970-01-12",0.360082,0.361111,0.331276,0.335391,9367650],["1970-01-19",0.335391,0.339506,0.314815,0.326132,9136800],["1970-01-26",0.324074,0.324074,0.305556,0.3107,11676150],["1970-02-02",0.314815,0.364198,0.314815,0.364198,10959300],["1970-02-09",0.364198,0.37037,0.343621,0.354938,5418900],["1970-02-16",0.354938,0.372428,0.345679,0.361111,7399350],["1970-02-23",0.361111,0.373457,0.348765,0.371399,8942400],["1970-03-02",0.371399,0.374486,0.351852,0.360082,7265700],["1970-03-09",0.360082,0.368313,0.331276,0.334362,13875300],["1970-03-16",0.333333,0.353909,0.313786,0.314815,16524000],["1970-03-23",0.314815,0.368313,0.314815,0.34465,8760150],["1970-03-30",0.34465,0.361111,0.329218,0.332305,12332250],["1970-04-06",0.330247,0.330247,0.303498,0.304527,25539300],["1970-04-13",0.30144,0.302469,0.279835,0.286008,17593200],["1970-04-20",0.290123,0.3107,0.290123,0.292181,6743250],["1970-04-27",0.29321,0.315844,0.288066,0.308642,9647100],["1970-05-04",0.305556,0.305556,0.279835,0.280864,28042200],["1970-05-11",0.279835,0.279835,0.244856,0.262346,34141500],["1970-05-18",0.262346,0.27572,0.231481,0.237654,15211800],["1970-05-25",0.237654,0.273663,0.226337,0.26749,25466400],["1970-06-01",0.270576,0.302469,0.270576,0.287037,17034300],["1970-06-08",0.281893,0.281893,0.253086,0.268519,14652900],["1970-06-15",0.268519,0.292181,0.26749,0.291152,23814000],["1970-06-22",0.291152,0.291152,0.263374,0.26749,12733200],["1970-06-29",0.26749,0.281893,0.266461,0.272634,6913350],["1970-07-06",0.271605,0.287037,0.261317,0.282922,9416250],["1970-07-13",0.282922,0.308642,0.26749,0.304527,30326400],["1970-07-20",0.304527,0.309671,0.294239,0.304527,10570500],["1970-07-27",0.304527,0.320988,0.298354,0.298354,17423100],["1970-08-03",0.298354,0.298354,0.263374,0.272634,76459950],["1970-08-10",0.272634,0.274691,0.248971,0.251029,12259350],["1970-08-17",0.251029,0.279835,0.243827,0.279835,27641250],["1970-08-24",0.286008,0.307613,0.286008,0.296296,16888500],["1970-08-31",0.296296,0.311728,0.289095,0.304527,6366600],["1970-09-07",0.304527,0.341564,0.304527,0.332305,11056500],["1970-09-14",0.332305,0.340535,0.323045,0.337449,9792900],["1970-09-21",0.337449,0.345679,0.322016,0.342593,14130450],["1970-09-28",0.342593,0.358025,0.333333,0.353909,10266750],["1970-10-05",0.353909,0.354938,0.32716,0.329218,8833050],["1970-10-12",0.329218,0.352881,0.329218,0.345679,4969350],["1970-10-19",0.342593,0.354938,0.333333,0.353909,4131000],["1970-10-26",0.353909,0.358025,0.350823,0.350823,7848900],["1970-11-02",0.347737,0.352881,0.333333,0.33642,28127250]]}